October 28-29

Alfred Lerner Hall, Columbia University

: : :

why join

WHAT’S GLS?

Graduway Leaders Summit is THE largest gathering of Career Services, Alumni Relations and Advancement professionals of the year. 

400+ delegates are expected to attend for 2 packed days filled with sessions on best practices, panel discussions and a special keynote from Andrew Gossen of Cornell University.

Join us at GLS to hear from the industry’s thought leaders, share insights, network and go back to work with empowered ways to achieve more for your students and alumni. 

WHAT TO EXPECT?

  • 2 days of 15+ sessions with 40+ speakers dealing with best practice for the challenges you face daily
  • Networking with 400+ professionals from academic institutions and non-profits, just like yours
  • One-on-one time with the thought leaders driving the industry today
  • Social events, entertainment, lunch and refreshments are all included in your GLS experience
  • New York. Need we say more? Actually yes, not only New York but we’ll be hosting the event at one of the world’s most renowned institutions, the iconic Columbia University

testimonials

Was a big fan of the sessions with concrete takeaways of what our institution can do better, especially as it relates to marketing and engagement.

Pepperdine University

Angela Marsh

This was my first GLS and it was so refreshing to be networking with peers who had similar goals in mind and were at the same place in leading their programs.

Iolani School

Shari Tapper

GLS has been a fantastic event! I was able to connect with so many of my peers and learn so much from all the insightful sessions. Will definitely be back for the next one.

The Manchester Grammar School

Simon Jones

Speakers

Speakers

Agenda

  • 09:00-10:00

    Registration

  • 10:00-10:15

    Welcome

    Founder & CEO, Graduway

    Daniel Cohen
  • 10:15-11:00

    Case Study:  

    Nothing Can Be Certain Except for Death And Taxes

    Director of Development, The Manchester Grammar School

    Simon Jones
  • 11:00-12:00

    Fireside Chat:  

    The Future of Alumni Engagement

    North American President, Graduway

    Chris Marshall
    Moderator

    Asst. Vice President, University of Pennsylvania

    F. Hoopes Wampler

    Vice President for Alumni Relations, Boston University

    Steve Hall

    Vice President for Alumni Relations/President, Columbia Alumni Association, Columbia University

    Donna H. MacPhee

    Vice President Alumni Relations and Communications, University of Connecticut

    Mo Cotton Kelly
  • 12:00-13:15

    Lunch

  • 13:15-13:45

    Thought Leadership:  

    Connecting Your Engagement & Fundraising Programs

    North American President, Graduway

    Chris Marshall
    Moderator

    Founder & CEO, Graduway

    Daniel Cohen

    Founder & CEO, EverTrue

    Brent Grinna

    Vice President, Tulane University

    James Stofan
  • 13:45-14:15

    Case Study:  

    Alumni Relations and Career Services – Better Together

    Program Manager/Career Counselor, Clinical Careers, University of California, San Francisco

    Sara Ayazi

    Senior Director of Alumni Relations, University of California, San Francisco

    Katie Maloney
  • 14:15-15:15

    Break

  • 15:15-16:45

    Best Practice & Showcasing Success Breakout:  

    K-12 Schools

    Account & Sales Enablement Manager, North America, Graduway

    Reesa Hinks
    Chair

    Alumni Relations Officer, St. Michaels University School

    Denise Rees

    Director of Alumni Engagement & Giving, Central Catholic High School

    Brandon Haburjak

    Alumni Executive Director, Belen Jesuit Preparatory School

    Carlos Bravo

    Director of Development, The Manchester Grammar School

    Simon Jones
  • 15:15-16:45

    Best Practice & Showcasing Success Breakout:  

    Higher Education

    North American President, Graduway

    Chris Marshall
    Chair

    Executive Director of Alumni Engagement, Texas Woman's University

    Jasmine Carter

    Director of Alumni Programs, Rice University

    April Cole

    Director of Alumni Relations, Purdue University - Krannert School of Management

    Amber Watkins

    Vice President, Alumni Relations, University of Arizona

    Melinda Burke
  • 15:15-16:45

    Best Practice & Showcasing Success Breakout:  

    Non-Profits & Foundations

    Professional Services Manager, Graduway

    Lara McDonald
    Chair

    Public Relations & Marketing Specialist, The Rappaport Foundation

    Sean Horrigan

    Director of Alumni Engagement, World Learning

    Carla Lineback

    College Completion Coach, Take Stock in Children

    Allison Jones

    Director of College and Scholar Programs, TheDream.US

    Tania Wilcox
  • 16:45-18:00

    Reception

    Comedian and Free Style Rapper,

    Chris Turner
  • 08:00-09:00

    Registration

  • 09:00-10:00

    Keynote:  

    “What’s in It for Me?”

    Executive Director, Digital, Alumni Affairs & Development, Cornell University

    Andrew Gossen
  • 10:00-10:45

    Fireside Chat:  

    The Future of Career Services

    Career Thought Leader, Career Strategist and Professor, Columbia University

    Hassan Akmal
    Moderator

    President, Yellowdog Partners

    Robert M. Caldwell

    Associate Dean and Executive Director, Toppel Career Center, University of Miami

    Christian Garcia

    VP Higher Education & Student Success, Handshake

    Christine Cruzvergara

    Associate Vice Provost for Career Education Initiatives, University of Rochester

    Joe Testani
  • 10:45-11:15

    Break

  • 11:15-12:15

    Graduway’s Next Generation Platform

    Vice President Product, Graduway

    Michael Schurder
  • 12:15-12:30

    Graduway Awards Ceremony

  • 12:30-13:30

    Lunch

  • 13:30-13:50

    Thought Leadership:  

    Leveraging Alumni for Student Recruiting

    President & CEO of WVU Alumni Association, Inc. and WVU's Vice President of Alumni Relations, West Virginia University

    Sean Frisbee
  • 13:50-14:10

    Case Study:  

    Life Lessons From a Two-Year-Old

    Annual Giving Officer , Gilmour Academy

    Kaleb Kaschalk
  • 14:10-14:30

    Thought Leadership:  

    Making the Case for Investment In Advancement

    Vice President, Administration & Operations, Brandeis University

    Elizabeth Crabtree
  • 14:30-15:30

    Debate:  

    Tackling the Biggest Issues Facing Advancement and Careers

    North American President, Graduway

    Chris Marshall
    Chair

    Executive Vice Chancellor, Brandman University

    Tod A. Burnett

    Executive Director of Alumni Relations, Stony Brook University

    Matthew Colson

    Director of Alumni Engagement & Giving, Central Catholic High School

    Brandon Haburjak

    Associate Vice President of Alumni Engagement & Annual Giving, The State University of New York at Buffalo

    Cynthia Khoo-Robinson

    Executive Director of Graduate Career Development, University of Miami Business School

    Andrew Stoner

    Director of Alumni Engagement, Rutgers Biomedical and Health Sciences (RBHS), Rutgers University Foundation

    Karen Moran
  • 15:30-16:30

    Reception

Registration Desk & Genius Bar Open With Light Refreshments

The Registration Desk and Genius Bar will operate in the Lerner Broadway Lobby from 9am onwards. At the Genius Bar, existing clients can meet members of the Global Customer Success Team and delegates new to Graduway are invited to view a product demo with one of our Account Executives.

Welcome Address

In the Alumni Relations World Nothing Can Be Certain Except for Death And Taxes

We use databases and artificial intelligence to try and model the future of fundraising and alumni relations. However, there is only one thing certain in alumni relations – death and taxes. With this in mind what role should alumni relations platforms play when it comes to the very end?

Fireside Chat: The Future of Alumni Engagement

Join us for a lively debate on the future of alumni engagement. Thought leaders from top institutions – Boston University, Columbia University, University of Connecticut, and the University of Pennsylvania – will join Graduway North American President Chris Marshall in an interesting (and fun!) forward looking session.

Networking Lunch

Connecting Your Engagement & Fundraising Programs

With as many as 80% of high net-worth donors untapped by traditional alumni engagement strategies, and research indicating that engaged alumni are 3.4 times more likely to become donors, the impact of advanced, digital, alumni engagement tactics on fundraising outcomes is undeniable. Join us as we’ll deep-dive into the link between engagement and fundraising, and learn how turning to digital engagement platforms will scale your engagement efforts, resulting in a dramatic increase in donations.

Alumni Relations and Career Services – Better Together

From its launch in April 2017, the Alumni Relations Department and the Office of Career and Professional Development at the University of California, San Francisco have partnered to develop and grow the UCSF Connect networking platform. Learn how these departments created an effective collaboration to promote and increase engagement of UCSF Connect, and the positive impact this partnership has had on the UCSF community.

Networking Break

Best Practice & Showcasing Success Breakout: K-12 Schools

A practical and helpful panel discussion as well as several “TedEx” style case studies given by Graduway clients will offer suggestions, ideas, and best practices on launching and managing the Graduway platform. This session is designed for current and prospective clients alike.

Showcasing Success Case Studies
Driving Alumni Relations, from Cradle to Grave, Simon Jones

A Graduway platform is not a driverless vehicle. Although your Graduway passengers believe that they have total control, in reality there are alumni relations drivers in the advancement office that pull levers, push pedals and add more fuel. This breakout session gives practical tips to ensure that more Graduway passengers get on-board, stay strapped in and enjoy the ride. Most importantly the alumni relations drivers need to give themselves the best chance of winning the race for their institution!

Work Smarter Not Harder: Peer to Peer Engagement, Brandon Haburjak

My presentation will review how our Central Catholic Alumni Connect platform has become a vehicle for peer to peer engagement within our reunion program. I will showcase the success that we have had using this strategy to update contact information, increase reunion attendance, and drive our reunion giving program.

Best Practice & Showcasing Success Breakout: Higher Education

A practical and helpful panel discussion as well as several “TedEx” style case studies given by Graduway clients will offer suggestions, ideas, and best practices on launching and managing the Graduway platform. This session is designed for current and prospective clients alike.

Showcasing Success Case Studies
Awareness to Advocacy – Building the Bear Down Network, Melinda Burke

The University of Arizona Alumni Association launched its alumni community to support all alumni, and they did it with engagement from all sectors of their campus community. These collaborations ensured success and sustainability. But, the road wasn’t easy. Building the Bear Down Network required breaking down silos: a challenge filled with opportunity. Learn how good strategy backed up by a strong communications plan created awareness and identified advocates for a successful launch of the Bear Down Network.

T- 3, 2, 1: Preparing for 2.0 Launch, April Cole

 

Best Practice & Showcasing Success Breakout: Non-Profits & Foundations

A practical and helpful panel discussion as well as several “TedEx” style case studies given by Graduway clients will offer suggestions, ideas, and best practices on launching and managing the Graduway platform. This session is designed for current and prospective clients alike.

Showcasing Success Case Studies
Connecting a Community: How Take Stock Connect Supports Student Success, Allison Jones

This presentation will review how Take Stock Connect inspires community in Take Stock in College’s first generation scholarship recipients across the state of Florida. We’ll go over the strategies used to build the community, how we used the platform to provide academic and financial resources to our students, and how Take Stock Connect helps our scholars feel supported along their journey to degree attainment.

Supporting Undocumented Graduates, Tania Wilcox

Using the Graduway platform, TheDream.US is reaching out to our alumni who are all undocumented college graduates to help them connect with each other and advance their careers. You will hear about our successful platform launch and ways we are trying to drive regular engagement.

 

Drinks Reception and Entertainment at Faculty House

Renew old acquaintances and meet other alumni relations and career services professionals during the get-together reception at the University of Columbia’s Faculty House. For nearly a century, Faculty House has served as the center of intellectual and social interaction among the Columbia University community. Get ready for an evening of networking and entertainment with the talented comedian and freestyle rapper, Chris Turner.

Registration Desk and Genius Bar Open

The Registration Desk and Genius Bar will operate in the Lerner Broadway Lobby from 9am onwards. At the Genius Bar, existing clients can meet members of the Global Customer Success Team and delegates new to Graduway are invited to view a product demo with one of our Account Executives.

Keynote – “What’s in it for me?”: Defining and Communicating the Value Proposition of Staying Engaged for Alumni

We know why our organizations invest in alumni affairs and what we hope to get out of that investment. But alumni relations is a two-way street, and if our audience isn’t paying attention, we’re going to have a hard time achieving our goals. Do we spend enough time thinking about how our alumni perceive what we offer them? Do we have a sufficient understanding of what motivates our alumni to remain connected to their alma mater? Do our programming decisions reflect that understanding? Are we able to communicate a clear and compelling case for why our alumni should invest their time and attention in our organizations? This talk examines approaches to developing audience-centric alumni programming and communication, giving attendees multiple perspectives on effective ways to answer the perennial alumni question: “What’s in it for me?”

The Future of Career Services

Many schools, colleges and universities are facing challenges as they consider new and innovative ways to tackle careers in the 21st century. Career trajectories are no longer linear and it’s becoming increasingly more difficult to position students optimally in front of employers. The need for a digital career ecosystem and roadmap is essential for career services, not only for its buzz worthiness, but in building the brand of its students and alumni. Join us in this in-depth discussion on what career centers are doing to reimagine and reinvent themselves in the wake of career disruption. Success requires all of the hard work and preparation needed to create the new opportunities that align with it. Discover new and novel concepts in the field of career development and how its leaders are rewriting their job descriptions to help every student maximize their career journey.

Networking Break

Graduway’s Next Generation Platform

From networking to fundraising, career guidance to recruitment, technology is fundamentally changing the way in which we engage students and alumni on their educational journeys.

Join us for a unique opportunity to hear from VP Product, Michael Schurder, as he deep-dives into current and future innovations on Graduway’s platform that is pushing the bar on engagement through personalization, connections and opportunities.

Graduway Awards Ceremony

Join us in acknowledging the achievements of Graduway clients utilizing their platforms to increase engagement and better serve their alumni and students.

Networking Lunch

Leveraging Alumni for Student Recruiting

Recruiting students has been a staple of the work Alumni Associations have been doing for decades. Alumni are passionate about their institution and as long as they are up to date on current programs, they are a valuable resource for acquire the best and brightest. But, there is another benefit. Research shows that volunteer work such as recruiting students is one of the best engagement tools available for the alumni professional. In this session, we’ll explore this research and discuss how the Graduway platform can help you engage alumni who otherwise may be difficult to reach.

Life Lessons From a Two-Year-Old

In my previous role as Alumni Manager at St Edward High School we launched our Graduway platform two years ago. At first we crawled along in a slow but steady progress. After trial and error and weekly newsletters, we found our groove and started to walk. This momentum led to the discovery of two brilliant ideas. We have two successful formulas not just for our school, but for your institution as well. Get comfortable in your highchairs and get your crayons ready to take notes on how you can stop crawling and start walking today.

Making the Case for Investment In Advancement

The Debate: Tackling the Biggest Issues Facing Advancement and Careers

In a political debate style format our panel of experts will discuss several key issues facing advancement professionals. Moderated by Graduway North American President Chris Marshall, this session is a great way to end the GLS on a high note. Interesting, thought provoking, and always entertaining!

Farewell Reception

We invite delegates to gather for a farewell reception in the Lerner Auditoruim North Lobby to enjoy drinks, canapés and conversation before heading home.

register

2 TICKETS PER INSTITUTION​

Graduway Clients and Prospects​  

FREE

What’s Included

  • Admission to sessions and workshops
  • All conference materials
  • Lunches and coffee/tea breaks
  • Drinks reception (28/10) and farewell drinks (29/10)
Back

2 TICKETS PER INSTITUTION​

Graduway Clients and Prospects​  

ADDITIONAL DELEGATES​

 

$990

What’s Included

  • Admission to sessions and workshops
  • All conference materials
  • Lunches and coffee/tea breaks
  • Drinks reception (28/10) and farewell drinks (29/10)
Back

ADDITIONAL DELEGATES​

 

$990

ATTENDEES

INFORMATION

venue

Alfred Lerner Hall, Columbia University

Address

2920 Broadway, New York, NY 10027, USA

Phone

+1 212-854-9067

Columbia University  is a private Ivy League research university in New York City. Established in 1754, Columbia is the oldest institution of higher education in New York and the fifth-oldest institution of higher learning in the United States. It has been ranked by numerous major education publications as among the top ten universities in the world.

Alfred Lerner Hall is the student center of Columbia University. Situated on the university’s historic Morningside Heights campus in New York City, the building, designed by deconstructivist architect Bernard Tschumi, then dean of Columbia’s Graduate School of Architecture, Planning and Preservation, opened in 1999.  The building attempts to both conform to its context of neoclassical buildings as well as break out of their mold.

More Info
transportation

Public Transportation

The BCEC is steps away from the MBTA’s Silver Line World Trade Center stop, which is the same subway line that services Logan Airport. It’s also a 15-minute walk from South Station, one of Boston’s major transportation hubs. South Station provides local services via bus, subway (Red Line), and the regional Commuter Rail, plus service across the country through Amtrak and bus.

See Public Transporatation

Flights

LaGuardia Airport is the closest to the campus; a taxicab ride is about $30 (not including a 18% tip), and the M60 Select Bus Service goes directly from LaGuardia to the campus every half hour for $2.75 (change only). For visitors arriving at any area airport (including Newark International Airport), public transit is available to the Port Authority Bus Terminal (see paragraph above). Coach service and taxicabs are another option; for example, a taxi directly to campus from Kennedy Airport costs approximately $60 (not including a 18% tip).

See Flights

Directions

The GPS address of the Visitors Center, Morningside Heights campus, is 535 West 116th Street New York, New York 10027​

See Directions

Parking

To self-park ($20 and $36 for oversized vehicles), from Summer Street, turn onto East Side Drive, drive past the valet area, and continue straight along the side of the building. At the end of the building, make a right and go down the ramp. At the bottom of the ramp, turn left and you will see the entrance to the South Parking lot in front of you. Accessible parking spaces are also located in this lot, closest to the building (the same parking rates apply).

See Parking

Accommodation

Columbia has negotiated rates with numerous preferred hotels in New York City which can be obtained by booking through the direct link provided on this website, or contacting the hotel directly by telephone and requesting the Columbia rate.  There are also reasonably priced accommodation options in the vicinity of Columbia University on Airbnb.

See Hotels
See Airbnb

INFORMATION

venue
transportation
Accommodation

Venue

Alfred Lerner Hall, Columbia University

Address

2920 Broadway, New York, NY 10027, USA

Phone

+1 212-854-9067

Columbia University  is a private Ivy League research university in New York City. Established in 1754, Columbia is the oldest institution of higher education in New York and the fifth-oldest institution of higher learning in the United States. It has been ranked by numerous major education publications as among the top ten universities in the world.

Alfred Lerner Hall is the student center of Columbia University. Situated on the university’s historic Morningside Heights campus in New York City, the building, designed by deconstructivist architect Bernard Tschumi, then dean of Columbia’s Graduate School of Architecture, Planning and Preservation, opened in 1999.  The building attempts to both conform to its context of neoclassical buildings as well as break out of their mold.

More Info

Transportation

Public Transportation

The BCEC is steps away from the MBTA’s Silver Line World Trade Center stop, which is the same subway line that services Logan Airport. It’s also a 15-minute walk from South Station, one of Boston’s major transportation hubs. South Station provides local services via bus, subway (Red Line), and the regional Commuter Rail, plus service across the country through Amtrak and bus.

See Public Transporatation

Flights

LaGuardia Airport is the closest to the campus; a taxicab ride is about $30 (not including a 18% tip), and the M60 Select Bus Service goes directly from LaGuardia to the campus every half hour for $2.75 (change only). For visitors arriving at any area airport (including Newark International Airport), public transit is available to the Port Authority Bus Terminal (see paragraph above). Coach service and taxicabs are another option; for example, a taxi directly to campus from Kennedy Airport costs approximately $60 (not including a 18% tip).

See Flights

Directions

The GPS address of the Visitors Center, Morningside Heights campus, is 535 West 116th Street New York, New York 10027​

See Directions

Parking

To self-park ($20 and $36 for oversized vehicles), from Summer Street, turn onto East Side Drive, drive past the valet area, and continue straight along the side of the building. At the end of the building, make a right and go down the ramp. At the bottom of the ramp, turn left and you will see the entrance to the South Parking lot in front of you. Accessible parking spaces are also located in this lot, closest to the building (the same parking rates apply).

See Parking

Accommodation

Columbia has negotiated rates with numerous preferred hotels in New York City which can be obtained by booking through the direct link provided on this website, or contacting the hotel directly by telephone and requesting the Columbia rate.  There are also reasonably priced accommodation options in the vicinity of Columbia University on Airbnb.

See Hotels
See Airbnb

previous events

Find out about our most recent GLS’ held all around the world

Find out about our most recent GLS’ held all around the world

Close Menu