Guest blogger on the topic of Alumni Relations and Fundraising: Graduway’s CFO and Data Protection Officer, David Whitefield
Many schools outside of the United States, and in particular in Europe, could be described as being ‘skeptical’ when it comes to fundraising from their alumni. They do not know how to ask alumni for money.
This blog will be making the case for alumni relations funding in higher education The education world is under pressure. Public funding is falling. Tuition fees are rising. Cost cutting is everywhere. Yet I hear consistently from Alumni Relations professionals of how they are under-resourced in terms of both headcount and budget. In fact some would […]
Let me paint the scene for you. You are an alumni relations professional sitting in a cross-departmental meeting. You are having a discussion about 2016 budgets.
At the Global Leaders Summit held at Oxford University in November, I had the privilege of hearing a keynote speech from Elizabeth Crabtree, Assistant Vice President for Strategy and Resource Development, Brown University on the topic of alumni fundraising. Elizabeth gave a fascinating presentation entitled ”Understanding Changing Demographics – Data Analysis Strategies For Engaging New Generations Of Alumni”.