Continuing on from my post last week, I have penned 19 (+1 bonus!) Advancement predictions for this new year. Last week you read 1-9, enjoy the rest.
It’s a new year and we’re all strategically trying to plan our activities according to our respective goals and targets. These are the first 9 of my 19 Advancement predictions – I would love to hear yours!
I left Procter & Gamble almost a decade ago, but the two basic rules of branding have stayed with me ever since. Firstly, the need to segment your consumers. Secondly, to provide a differentiated value proposition based upon that segmentation. How can we implement Alumni Relations tricks from P&G.