This blog will be analyzing the state of career services for alumni by looking at a brilliant commercial from the University of Phoenix. The University of Phoenix aired this slick commercial some time ago. It’s brilliant in many ways. Concise. Clear. Catchy.
Ask a sample of Alumni Associations to name their key objectives for the year ahead. I guarantee you that engaging alumni, in one form or another, will likely appear at the top of the list. It seems self-evident that Associations would and should be doing everything in their power to maximize alumni engagement, right? But […]
This blog will be outlining the secret to building an Alumni social network. Do you have a group of old, trusted, close friends that meets up every now and again?
Schools conduct ‘campaigns’ aimed at their alumni all the time. Yet it may sound obvious but have you ever put yourself in the ‘receiving shoes’ of those alumni? What would be the perfect Alumni communications?
LONDON, PENNSYLVANIA, July 13, 2017 – Graduway, the leading provider of alumni software, announces that it has appointed Chris Marshall as its new President, Graduway North America, effective August 1st, 2017. Chris joins Graduway with an impressive background spanning over 18 years in higher education alumni relations, most recently as Vice President and Managing Director […]
This blog will be discussing how despite signs signalling otherwise, higher education disruption can be avoided in the industry. I hear it all the time. Higher education is ripe for disruption. I have seen the worried looks of deans and vice-chancellors at conference after conference, many at a loss as how best to compete with the […]
If you are in a senior position in a school, probably nothing is more terrifying than the publication of the latest school ranking. Now its important to understand the impact of alumni networks on this ranking.
Many schools outside of the United States, and in particular in Europe, could be described as being ‘skeptical’ when it comes to fundraising from their alumni. They do not know how to ask alumni for money.
I left Procter & Gamble almost a decade ago, but the two basic rules of branding have stayed with me ever since. Firstly, the need to segment your consumers. Secondly, to provide a differentiated value proposition based upon that segmentation. How can we impliment Alumni Relations tricks from P&G.
Ask an average person in the street, which are the most powerful alumni networks in the world and I suggest they will reply with one of the three following answers: McKinsey, LinkedIn or Harvard Business School.
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